Blenders Eyewear: Scaling an ecommerce sunglass brand using Facebook ads.
Featured Guest: Chase Fisher
June 10, 2019
If you live in the U.S., there’s a good chance you’ve seen a Facebook ad for Blenders Eyewear. Their ads reached over 200 million users last year alone, and this focus on digital advertising has fueled their growth. But it hasn’t always been that way. Blenders achieved traction in the early days through good ol’ fashioned guerrilla marketing and face-to-face interactions. While Blenders is seemingly ubiquitous across Facebook today, it hasn’t always been like that—It took years of hustle and grind to break through to the next level.
We sit down with Chase Fisher, the founder and owner of Blenders Eyewear, to talk about his relentless focus on brand experience, user experience, and the future of retail brands. He shares how small wins over an eight-year period kept him going and allowed him to achieve the success he is seeing today. He shares insights from startup to scaling, and what brand should know going into each phase of their growth.
About Think Mighty
Think Mighty is a podcast produced by Mighty, an agency that works exclusively with active-lifestyle and outdoor brands to help them launch and grow wildly successful products.
Are you an active-lifestyle brand marketer looking to acquire a tribe of raving customers and fans, but you struggle to find your audience and effectively tell your story? Does this leave you feeling overwhelmed, confused and frustrated?
We understand. We’ve been in your shoes and that’s why we created Mighty. We have used our 6-system framework to help over 30 lifestyle brands successfully launch products and acquire and retain a customer base of raving fans, giving them the ability to experience accelerated growth, confidence in their marketing, and become market leaders.