Handup Gloves: How a cycling glove brand uses agility and storytelling to beat industry giants.
Featured Guests: Jamie Wallis & Troy Stewart
May 6, 2019
Handup Gloves isn’t exactly a household brand, but they have discovered a way to use that to their advantage. When a husband and wife team set out to develop their own line of cycling gloves, they learned very quickly that they would have to be agile and unique to beat the giants in the cycling industry.
In this episode, we talk with Jamie Wallis and Troy Stewart of Handup Gloves to hear how they have been able to grow the Handup brand and amass a following of avid fans and customers. We learn how they have used storytelling to connect with their audience and how they have involved their customers in the strategic growth of the company.
About the Think Mighty
Think Mighty is a podcast produced by Mighty, an agency that works exclusively with active-lifestyle and outdoor brands to help them launch and grow wildly successful products.
Are you an active-lifestyle brand marketer looking to acquire a tribe of raving customers and fans, but you struggle to find your audience and effectively tell your story? Does this leave you feeling overwhelmed, confused and frustrated?
We understand. We’ve been in your shoes and that’s why we created Mighty. We have used our 6-system framework to help over 30 lifestyle brands successfully launch products and acquire and retain a customer base of raving fans, giving them the ability to experience accelerated growth, confidence in their marketing, and become market leaders.